Interview with Jeremy Waite, head of Social Strategy for Adobe EMEA cc @jeremywaite

Minter Dialogue #49

Adobe Social Media is Worthless, The Myndset Digital Marketing and Brand Strategy

Social Media is Worthless… without a strategy!

This interview is with Jeremy Waite (@JeremyWaite), who is in charge of Social Strategy Consulting at Adobe EMEA. With a strong operational background and practice in building and implementing social media strategy, Jeremy is also great fun. To wit, he is proud to have been a giraffe keeper!  A man of influence, great talent and with a genuine smile, you should relish this interview, where we discuss the hot topics of implementing social media to help drive your business, as well as Jeremy’s key influences.

Please do sign up to the Minter Dialogue podcast here via iTunes.

Jeremy Waite, The Mydnset Digital Marketing and brand strategy

To connect with Jeremy Waite:

Sites mentioned by Jeremy Waite

  • Check out Olivier Blanchard as the Brand Builder on Twitter
  • Guy Kawasaki quote: “Don’t try to make money, try to make meaning”
  • The outstanding article from @MarkRitson about trust in the boardroom – Brand Valuations
  • Bloomberg West is Jeremy’s favourite TV show – roundup of tech from Silicon Valley every evening
  • Fast Company – favourite magazine
  • Mashable – fave website. Bit of a cliché but they are still the best and the quickest to market with the top stories
  • Vine – the new app from Twitter. Outstanding – 6 second videos  Read more here:


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at :, on Buzzsprout or in iTunes.

  • @jeremywaite

    It was an absolute pleasure! Many thanks for inviting me on your show. It was quite a wonderful cheese board….

  • Minter Dial

    We're both now officially members of the {cheese} Board of Govs! :)

  • @CL_Constable

    "Social media is better at saving money than making money"

    Great quote Jeremy! Actually a really useful point to consider if you are looking to measure the value of social to your business.

    Enjoyed the interview and virtual cheese fest!
    My recent post An SEO Christmas Carol

  • Minter Dial

    Mr Waite is full of great insights… Thanks for coming by @CL_Constable