Interview with Caspar Craven, Customer Intelligence via Trovus

At the heart of big data…

caspar craven at Trovus, on The Myndset Digital Marketing and Brand StrategyWelcome to the Minter Dialogue Radio Show number #34. This interview is with Caspar Craven, whom I met thanks to Jane Gomez at the Supper Club. Caspar is co-founder and Director of Trovus, an award winning agency working on gleaning and refining customer intelligence, especially for B2B companies. Casper has a strong point of view on customer intelligence and in the interview shares his insights about what makes for success in creating customer driven sustainable growth.

 

To connect with Caspar Craven:

To find the free video course Caspar mentioned:

  • You can subscribe to the free video course here on Trovus

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Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shying about rating this podcast on iTunes! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Buzzsprout or in iTunes.

About Minter Dial

President and founder of The Myndset Company, Minter Dial is a Professional speaker, coach & consultant on Branding and Digital Marketing. Read more about Minter Dial

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2 Responses to Interview with Caspar Craven, Customer Intelligence via Trovus

  1. Mary J. Defalco March 26, 2013 at 3:12 am #

    I used a testing model for my site that is based on the consumer or visitor perspective and I learned a lot to cater to those discerning ones. This is where I engage them with gamification. But not overwhelming them with too much information. It drives my conversion.
    My recent post Why Your SEO Campaign Hasn’t Worked So Far

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