Social media theatre in New York

I thought this street advertising for Godspell at Circle in the Square theatre on Broadway (NY) was brilliant.  Clearly, this is one socially savvy Broadway theatre (and/or it has a good agency behind it). The play has a full (dare I say heavenly) battery of social media pages and accounts, including Facebook, Twitter and Youtube.  Anyway, why do I like it so much?  The coherence.  Each tagline echoes Godspell and is cleverly linked in with the social media’s core component: see, love and follow.  And, it is the social media presence that is eye level on the street as you walk by.  I’d call that street smart social media integration.

Social Theatre in New York, by The Myndset Digital Marketing

Social media presence for Godspell

  • See thee more clearly: Youtube channel with 679 subscribers…
  • Love thee more dearly: on Facebook with 9,889 likes so far (the page was opened in October 2011)
  • Follow thee more nearly: on Twitter with 7,662 followers on board as of today (account was created Jan 2010)
  • They even have opened Google+, but somehow Godspell on Google+ doesn’t do as well… in just 21 people’s circles :)

Anyone seen the play and can give us a review?  Review thee more dearly!

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  • http://jonhartley.com/blog/ Jon Hartley

    I agree. That is clever. Linking to your post from my post on theatre and social media here in Scotland. Cheers
    My recent post Social media for theatre

    • http://themyndset.com Minter Dial

      Many thanks, Jon (although i could not find the link).

      I see that you developed the topic very nicely! Always a fan of the theatre scene in Edinburgh.

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  • sbalbo

    Hello MInter,

    We have a new tool to market theatre productions.

    If you like the notion of simplicity, you add a few key words
    (a production name). In real time, we gather analytics from
    Twitter, Facebook, YouTube, any theatre blog, and LinkedIn

    You can then take action on these potential ticket buyers.
    Email, Tweet them back with relevant info and it autopopulates
    their social footprint in a contact management section.
    Easy way to manage a community of theatre audiences.
    http://nextprinciples.com/2012/06/nextprinciples-

    We did these analytics for a company who wanted to track the
    effectiveness of their advertising by production and by region.

    Thanks for checking it out

    steve

    This came about when a NYC theat

    • http://themyndset.com Minter Dial

      Looks like a good resource, Steve. Good to see such a vertical specialization.

      FYI The rest of your comment got cut off for some reason.