It is my belief that continuing education in a company will be one of the distinguishing forces that sorts the great from the good brands. Great education is not just motivating. It is not just a way to improve skills and acquire knowledge. Great education is a fundament to creating a corporate “culture” and transmitting and living corporate values. If innovation, collaboration and fluid communication are vital for creating a successful client-centric organization, a training philosophy that is itself innovative, collaborative and interactive is a great way to set your company on a successful trajectory. Here are 7 important guidelines to making great education.
Archive | July, 2010
How Naughty Are You? – Volvo takes a test drive downtown
In a bold marketing coup, related to an effort to remove itself from a “too safe” and “family car” image, Volvo launched its S60 in five cities across Europe and conducted, secretly, an experiment designed to measure the naughtiness of the crowd. Guests — an ‘in’ crowd of BPs, bloggers and celebrities — were invited to find the location via an augmented reality application on layar. Through a sociological lens, it is certainly taking Volvo down a risqué, non politically correct path… in line with its sex symbol logo. Personally, I think it is a great initiative.
Social Retail – Boden’s face(book!) is the company. A personal story.
Have you not heard of Johnnie Boden? Talk about turning your life into a brand! I am impressed with the UK clothing retailer Boden (not to be mixed up with Boden, the store fixtures retailer). Johnnie Boden, a failed banker-turned-teacher, launched a men’s clothing business in 1991 and created a company, based entirely on his [...]
Surprise tweet from the Stockholm Historical Museum
If it were not enough to enjoy a wonderful visit to the museum, someone at the museum is tracking what is going on in the social media space and is making the visit last longer!
Your legacy…on Facebook
This is surely not one of the most top-of-mind topics for many people on Facebook; but, after I read yesterday’s Herald Tribune/NY Times article, entitled “Facebook and its users grapple with memorials and persistent ghosts,” I thought again and believe the topic needs airing. I include 4 action points.
Apple – Imperfect imperfections
Steve Jobs has shown himself and the company to have flaws. Every first model seems to come with some flaws and usually Apple manages to turn the situation around, aided by the Apple afficionados. This time, with the iPhone 4, Jobs has not done his customary good job… The imperfections are looking more imperfect. Will these be a turning point?
Government as Guarantor of Privacy?
(Update July 28) With the massive leak of over 91,000 documents from the US Army operations in Afghanistan to wikileaks, the notions of security, confidentiality, privacy and piracy have hit the front pages of mass media around the world. The role of the internet and the oversight of governments on issues of privacy, in particular, is [...]
The French Service Issue : “mal compris”
French Service. For some, this is an oxymoron. Some like to say the same thing of American Intelligence. But as far as French Intelligence is concerned and American Service, we tend to be on the right track! Regarding French service, there has been much written about the issue of bad, snooty-nosed, unfriendly service in French’s [...]
BP – not so slick social media
The calamity of the Gulf of Mexico does not need one more person (me) to harangue BP. They are surely paying the BIG price as it is. But, in terms of crisis management, I do not believe the history books or case studies will be particularly kind to BP. In several respects, BP is a [...]
Yours Personally Professionally
Facebook’s sweeping success is, in very large part, because it is a hybrid social media, brokering the gap of personal and professional. The rules of the social media game privilege ‘personal’ communications; and companies that manage to insert personal-ity into their Facebook presence will certainly garner a more favourable following. Yet, how does one sign [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
