Archive | February 22, 2010
The People are the Media

Social Media is a misnomer; Word of Mouth is an outcome, not a technique

After a power meeting with Justin Kirby, founder of Yooster (a word-of-mouth opinion poll) and author of Connected Marketing, I thought it worthwhile to comment on two of Justin’s key mantras: 1/ “Social media is a misnomer.” Social media (“SM”) sites such as Twitter or Facebook are technologies where people come to deposit content. Such [...]

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