Dialogue with Jonathan Baskin on global brand challenges Here is a Boxing Day interview with Jonathan Salem Baskin, global brand strategist and reputed author, blogger and speaker on branding. Specifically, Jonathan is author of “Branding Only Works on Cattle” (2009) as well as “Bright Lights & Dim Bulb” (updated for 2010) and “Histories of Social [...]
Archive | 2010
Looking back at 2011, what happened?
Imagine this, it is the end of 2011 and we should take a look back at what occurred during the year. From geopolitics to the digital space, here is a retrospective on the year that hasn’t yet started. What happens after Prince William’s wedding, Facebook is finally bought out, Community Managers are forced to evolve, Customer Service Managers are in, and more…
Speed dial list of friends
Whose speed dial list are you on? Bouncing off of Seth Godin’s recent post “Who is on your list” (about always maintaining a list of the “important” people in your network), I was inspired by my very dear Friend, Ann Mincey, to write about lists of friends. In this post-Facebook era, the notion of “who [...]
Straker Software Translation Services, Interview with co-founder David Sowerby
An interview with David Sowerby, co-founder and director of Sales & Marketing of Straker Software. I met and interviewed David while we were at LeWeb 2010 in Paris. With my natural predilection for languages, I was more than a bit interested to find out how Straker works and how effective, efficient and costly the service [...]
TellMeWhere Social Search Service, Interview with Gilles Barbier, CEO & co-Founder
I caught this interview with Gilles Barbier, founder and CEO of TellMeWhere, while at LeWeb 2010. TellMeWhere (DisMoiOu in France) is one of my favorite apps on my iphone, providing a handy social search when I am out and about in Paris looking for a spot to eat or to find a good baker. TellMeWhere, [...]
Interview with Frederic Lardinois, ReadWriteWeb USA
Frederic Lardinois, News Writer for ReadWriteWeb (“the thinking man’s TechCrunch”) out of the US, a self-professed geek and a phD student in Medieval Studies, gives some key highlights from 2010 in terms of new technologies and prospectives for 2011.
Wishlist for 2011?
2011 looks like a fad year… but with potentially many new digital fads. As I look ahead to 2011, it seems like it will be a truly fad year in terms of world events. It is a “common” year in that it is not a leap year. What are the expected “big” events? If you [...]
Airlines getting personal while airports get intimate?
With all the news about the “close quarter” searching in the United States at airport security check points, one might be excused for thinking that airlines are getting a bit too close for comfort. Technology that spies on you, airport security that rubs you up… and, recently, airports closed in certain places around Europe due to weather and flash controller strikes.
Companies need to manage a fine line between collecting and protecting client data and implementing an effective and personalized Customer Relationship Management. Are airlines setting the path?
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
