Facebook is growing at a rate of knots, it’s hard to imagine where it will stop. This pick up from Mashable is interesting as it speaks to the aforementioned (prior post “Googlotics”) role of the online presence in political races. Put your two cents into this Daily Poll about whether online presence will have an [...]
Archive | October, 2007
Facebook and new media communication…the deluge continues
Facebook, Blackberry, LinkedIn, Viadeo, Hotmail, Twitter, Plaxo, Jaiku, Bloglight.ning, del.icio.us and so on … the options for getting in touch are spreading rampantly. There is, on the one hand, a convergence and agglomeration of sites and, on the other, a massive divergence in terms of electronic communications. This latter consideration has now hit me frontally [...]
Information Revolution or Evolution – Michael Wesch Kansas State University
Information R/evolution. The Age of Information is in revolution or just evolution? That is the question behind this entrancing, 5’28 film by Michael Wesch (Assistant Professor at Kansas State University), posted on YouTube on October 13th. This is bound to be a film that will circulate well. It presents the explosion of words, links, tags [...]
SNCR – Spending on conversational marketing looking up
A new research study from SNCR says that spending on conversational marketing will outstrip traditional marketing by 2012. Commissioned by New Communications Review (SNCR, run by Jen McClure), and Joe Jaffe, the study shows some interesting figures and projections from 260 respondents (and I quote): * 70% are currently spending 2.5% or less of their [...]
Strikes in Paris, Blogger & Yankees
With a transport strike in Paris now underway, a breakdown with Blogger today (although it wasn’t exactly a strike, it almost felt like it) and the general strikeout by the Yankees (and maybe soon the Red Sox in the ALCS), it seems that strikes are in the air. And it doesn’t stop there. A quick [...]
Left Brain versus Right Brain
Are you left, right or whole brained? One of my favourite ‘business’ books in the past couple of years was “The Whole New Mind” by Daniel Pink. (@Amazon, 2005). What I enjoyed about this book was a revaluing of the right side of the brain in business and management in particular. We have for so [...]
The State of Contemporary Art & Ads as New Art
In a world suffering from an overabundance of ‘contemporary’ moder art, is it not possible that advertisements will be the best “representation” of our era? Surely, this is what Firebrand TV is counting on (opens Oct 22 2007). The plethora of new art–exacerbated by new media for content (mashups and the like) as well as [...]
Rugby as a (role) model for competing
Is rugby the best role model for competing? I believe so. I may be entirely biased since I played rugby (union) for more than fifteen years of my life, but I have established a personal credo that says that when I encounter another rugby player I am very probably going to be able to get [...]
Word consumption & the power of silence
Saving Private Time We consume words with our most precious resource: time. As such, we should be entirely watchful in its expenditure. Are you not tired of the deluge of words that gush out of some people’s mouths? Between formalities, small talk and thoughtlessness, a day can be spent in the total absence of substance. [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
