Was quite interested to see that Secretary of State Condoleezza Rice has openly stated that “climate change is a real problem.” A statement that has taken a long time to come. At a meeting, held in DC, of the 16 most polluting countries, the BBC reports that Rice “challenged leaders to reduce their dependence on [...]
Archive | September, 2007
Firebrand TV – The MTV of Ads?
Courtesy of Greg Verdino and Joe Jaffe, have learned about the creation of FIREBRAND TV, “a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions.” The idea is to create a space (TV, web & mobile platforms) to view the best film commercials just as MTV [...]
Norway – Greening of the prison
Following my last post, (How Green Are You?), on the topic of being green, going to have to give a plug for our Norwegian friends, whose government have decided to render Bastoey, one of its low security prisons, “ecologically friendly.” The 115 inmates get an education on values such as respect of one another and [...]
How green are you? An ecometer concept…
As the ecological movement goes mainstream, it occurred to me that we might benefit from a protocol to establish how much each individual is eco-friendly. Not that I am wanting to flush out the hypocritical bobos or ‘gauche caviar‘ profiles…but it could be as much a social media application (say on Facebook) as well an [...]
Tech Crunch gives award to MINT
Tech Crunch (Jason Calacanis) announced the winner of the TechCrunch40 award and I was naturally a little curious about the winner: MINT. With the award, Mint receives $50K. See Financial Crunchbase Stats. Here is a description of the Mint application (direct from Tech Crunch site): “Mint is a personal finance application that lets users track [...]
Cheeky Watson – Politically Correct Rugby
Thought I’d share with you, in brief, the story of Cheeky Watson, 53, a South African rugby star who turned down playing in the (senior) Springboks as part of an anti-apartheid protest. It was 1976, the year of the Soweto uprising and the beginning of the anti-apartheid movement. Rather than join the Springboks, Cheeky Watson, [...]
Googlotics: Australia prepares for Google Politics
I mentioned in a prior post that on-line activity in elections was heating up (Turkey, for example). The elections of the future can and will be decided by the on-line campaigning. In the pursuit of open debate, we can hope to see lots of on-line chatting, blogging, etc., on the candidates in the run up [...]
Scroogled by Cory Doctorow
Well, I have been touting the fact that our on-line presence will become our CV in the future. Cory Doctorow has another spin that is wholly mind blowing. I’d summarize the story as Orwell meets The Matrix…on speed. SCROOGLED. A long read on a computer screen, but a worthwhile one for people who enjoy imagining [...]
News media being remodeled…as we speak
The two-second news spot? As if the 24-second spot weren’t condensed enough (thanks CNN), we now seem to be moving into nano-news era. On top of that, via services such as blogs, Twitter, wikipedia and others, the proliferation of news services and sources seems to be accelerating. And, the reliability is being hurt in equal [...]
Mr Rogers speaks to US Senate
Got turned on to this via a twit from my pal Mitch. The Youtube video is Mr Rogers‘ talk with a US Senate sub-committee, in a meeting chaired by the notoriously “cold” Senator John Pastori, on May 1, 1969. It is worth watching the full 6 1/2 minutes of this video, even if you don’t [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
