I was fortunate enough to have learned how to ski very young. In fact, my first real season of ski was spent in 1972 here at Gstaad (Switzerland) where I have joined my father for this Christmas. With skis that bespeak my age of yore (2.03M Salomon tapered skis that weigh a ton), I still [...]
Archive | 2007
Aeroflot floats an advertisement
Aeroflot floating a TV advertisement to capture international business travellers? How amusing, if not ironic. I observed on television last night in Gstaad, Switzerland, a television ad by Aeroflot, promising “world class” service. Aside from a very mediocre execution, the ad was bereft of any meaningful message: hardly appropriate for the clientèle of Switzerland, much [...]
Taxi economics in Paris
This is not a Grinch who stole Christmas or a post about Uncle Scrooge, but it does have to do with money (economics) and service… During the last public transport strike in Paris in November, I avoided as best I could taking a taxi. Aside from the staunch traffic jams and eco-guilt*, I was not [...]
Firebrand – Sharing the news (or just the ad)
Enjoying Firebrand TV yet? I know I am. I see why they should cause such a stir. Here’s an ad from Population Services International (PSI) that I found on Firebrand thanks to its easy functionality and browsing…. This ad’s for the Thai market, with a one-liner in a garbled English “Carry your core ID” (or [...]
Quebec paves way in managing delinquency
Le Monde published an article in October (6th), entitled, ” Le Quebec en exemple,” in which it wrote about the Quebec [role] model for handling criminality. The article, subtitled “the challenge of prevention,” focuses on their efforts with regard to juvenile delinquency, sexual offenders and repeat criminals. And the results are evidently powerful. While I [...]
Virgin America Safety Announcement
Got turned on to this Virgin America safety announcement (below) via Rohit Bhargava’s Influential Marketing Blog in his post humouristically entitled: the 12 important things he himself learned reading his own blog. The title is deceiving as Rohit invited 12 guests to post on his blog while he was away bringing into the world his [...]
Graduation Ceremonies in France
I saw the other day (Dec 1, 2007) in Le Figaro about an opinion poll saying that 81% of (4,470) French people interviewed via internet were in favor of having an (American style) graduation ceremony to mark the end of a university (equivalent) degree in France. I think this is marvellous. The celebration of education [...]
Customer Service is Dead?
Is customer service dead? asks Tom Asacker at Brand Strategy Insider. I do believe that the nature of customer and service have both changed — but neither is dead. A little different from Mr Asacker’s final point in his incisive post on the demise of customer service, I would posit, dare I say a little [...]
Internet Disconnection and Missed Communications
After a week of being disconnected from my computer and the Internet, I can truthfully say that I felt good about it. No email or blogging withdrawal symptoms, albeit a few other symptoms that come with visiting Egypt (more about the trip in another post). Having been away for exactly seven days, I was able [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
