A healthy social media regime via Curation
It seems certain that Social Curation is one of next big waves of the social web. As the title of Clay Johnson's 2011 book "Information Diet" suggests, we need to get on the information…
Brand Marketing: To be or not 2B Emotional or Rational
This might very well seem like a somewhat existential question: should a brand be fun or functional? Should the product message be emotional or rational? It is very much like the…
In search of the CEO Myndset
In a world of economic crises, burgeoning competition, regulatory oversight and the revolution that is the Internet, I think it would be fair to say that the role of the CEO is under siege. The…
Podcasts: thumbs up or thumbs down?
If you have come to this blog, is it because you know and already like podcasts? Or are you curious about them? Or did you land here by mistake? Do please give me a thumbs…
Learning Organizations: New ways of managing
As companies grapple with the effects and opportunities of the Internet, social media and the smartphone, internal organizations are having to adapt and transform to accommodate new ways of communicating, new marketing methods and metrics…
A healthy social media regime via Curation It seems certain that Social Curation is one of next big waves of the social web. As the title of Clay Johnson’s 2011 book “Information Diet” suggests, we need to get on the information fitness program and social curation is a very apt solution. So, what exactly is [...]
Brand Marketing: To be or not 2B Emotional or Rational This might very well seem like a somewhat existential question: should a brand be fun or functional? Should the product message be emotional or rational? It is very much like the question, should a leader be right brain or left brain? For those of you [...]
In search of the CEO Myndset In a world of economic crises, burgeoning competition, regulatory oversight and the revolution that is the Internet, I think it would be fair to say that the role of the CEO is under siege. The “strategic” allocation [read = reduction] of resources in search of that extra margin — [...]
Podcasts: thumbs up or thumbs down? If you have come to this blog, is it because you know and already like podcasts? Or are you curious about them? Or did you land here by mistake? Do please give me a thumbs up or down on podcasts in the comments below! Create your free online [...]
Learning Organizations: New ways of managing As companies grapple with the effects and opportunities of the Internet, social media and the smartphone, internal organizations are having to adapt and transform to accommodate new ways of communicating, new marketing methods and metrics and, in sum, new ways of managing. An organization’s ability to learn and to [...]
Telling stories There are stories (lies) and there are stories (that move). Great storytelling is about communicating the story in a way that draws you in, makes an emotional connection. A telling story is one where the audience leaves itching to do something, to be someone different. Content and context In storytelling, there are two [...]
