The expression, “Retail is Detail” has long existed. As digital becomes integrated into the retail experience, what is being termed as “digitail,” the notion of detail in digitail takes on a whole other scope and, potentially, level of importance. We (and consumers in general) have come to decode certain messages from the way product is [...]
Interview with Giles Corbett (@gicorb), Libon from Orange Vallee (MDE61)
Minter Dialogue #61 This interview is with Giles Corbett, a fellow INSEAD alumnus, who runs Libon, as part of the Orange Group. Libon is an innovative OTT service that provides a radically different experience to ordinary voice mail. For example, it transcribes voice messages into text with surprising accuracy. Beyond voice mail functionality, Libon also [...]
Storygraphic ™ – a new form of visual storytelling
You have presumably seen how popular infographics have become. We also know the power of a great storyteller. I wanted to weave the two notions together and create a Storygraphic™. A storygraphic could be defined as a standalone image-based timeline that recounts a story with rich media integrated. Some infographics have the potential to be [...]
Emotional P&L – Making your financials feel your brand
The P&L is, by all accounts, the bastion of all things rational in business. But, what if there were such a thing as an emotional P&L? For starters, why is it Profit AND Loss and not Profit OR Loss? The P&L serves as a central nervous system of the entire organization, capturing all the [...]
Doug Hewett, founder of People Made: Putting people at the heart of the brand (MDE60)
Minter Dialogue #60 This interview is with Doug Hewett, who is the co-founder — along with Brook Calverly — and Managing Director at the newly formed People-Made, a brand consultancy at the cross-section of brand, culture and social. Doug comes from a strong background in branding via the Engage Group and then at Interbrand. Doug and [...]
Mind the Gap – The best productivity gains are found under foot
Companies will forever continue to look for ways to make productivity gains. Consultants are brought in, new bosses plant their flags with their new big ideas, HR is called in to reduce headcount. Sound familiar? Yet, one of the biggest opportunities for productivity improvements, I believe, comes from closing the proverbial gap between what is [...]
The exciting world of Visual Mapping of Networks and Spheres of Influence
As our worlds become evermore connected and inter-connected, a visible component to our networks could become more valuable. I have been quite fascinated by how different visual mapping tools help to visualize our networks and, more importantly, what they can help us to understand ourselves. I thought I would compare a few mapping tools that [...]
Valorie Reavis – LinkUp Marketing and the Shout Lounge: Digital Marketing for Beauty
Minter Dialogue #59 This interview is with Valorie Reavis, the founder of the LinkUp Marketing Agency, based in Belmont Shore California, and dedicated to an industry I know only too well: hair and beauty! Valorie is also the mastermind behind the Shout Lounge, a social media and business tool, specialized for professional salons. In fact, [...]
Email marketing: Is transparency the opposite of anonymous?
The number of unwanted solicitations we all receive via the email inbox — despite ever-improving spam filters — is such a waste of time. According to Pingdom, there are some 2.2 billion email users and 144 billion emails sent per day. According to Symantec, 69% of that email is spam. {Click to Tweet!} All the [...]
Sphere of influence – In which topic are you influential?
Online influence measurement systems and schemes remain a hotly debated area. Intellectually, we understand that real influence is, of course, is a blend of off and online. Influence is also highly contextual. Influence is subdivisible into spheres of influence. {Click to Tweet!} As these online measurement systems evolve, they are attempting to clarify which sphere [...]
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Influence Measurement
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
