9th March, 2010 - Posted by Minter Dial - No Comments
In Paris, yesterday, I attended a conference hosted by the MEDEF (the union of employers in France), where the ORSE (Observatory of Societal Responsibility in Enterprises) was promoting among other things the arrival of a new book, « Patrons Papas: paroles de dirigeants sur l’équilibre travail et vie privée » (Editions du Cherche Midi) or “Papa Bosses: »
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7th March, 2010 - Posted by Minter Dial - No Comments
WikiLeaks is one of the most riveting initiatives (read: ongoing battles) on the Internet and is putting a new spin on the transparency-anonymity debate. The Sunshine Press, which runs WikiLeaks, is an non-profit organization funded by human rights campaigners, investigative journalists, technologists and the general public. The “brown paper envelope of the digital age”, WikiLeaks.org »
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7th March, 2010 - Posted by Minter Dial - No Comments
This is the second of four posts on the topic of Transparency. This second post deals with the role of the Internet in the evolving importance of transparency. With the Internet providing the opportunity for all people to express their opinion more or less liberally, governments, associations and companies – and to some extent even individuals — that reign by fear, with tight-fisted control will struggle to justify or manage their subjects. Lack of transparency and incongruent positions will, over time, be shown up.
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4th March, 2010 - Posted by Minter Dial - No Comments
A wave of publications on 2009 results show that the smartphone invasion continued at a great and global pace, outstripping the wildest predictions of only a few years ago. Clearly, the people are voting with their pocket books and a certain number of companies (Apple, Google, Nokia, network operators, in the first instance) are taking »
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1st March, 2010 - Posted by Minter Dial - 4 Comments
Transparency is one of the important buzzwords that has surged into new management and leadership vocabulary and, surely, rightly so. It has, in fact, become such a buzzword that the University of Michigan has put it tops of its 2010 list of 15 words that should be banished. This post is the first of a »
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22nd February, 2010 - Posted by Minter Dial - No Comments
After a power meeting with Justin Kirby, founder of Yooster (a word-of-mouth opinion poll) and author of Connected Marketing, I thought it worthwhile to comment on two of Justin’s key mantras:
1/ “Social media is a misnomer.” Social media (“SM”) sites such as Twitter or Facebook are technologies where people come to deposit content. Such sites »
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18th February, 2010 - Posted by Minter Dial - 6 Comments
The winnowing out of the blogs you read, the tweets you click on and the brands you will buy into is the result of a natural, Darwinian process of selection. In a constantly evolving landscape, people and brands will need to learn the value of their online credibility.
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9th February, 2010 - Posted by Minter Dial - No Comments
This post was originally published on Dec 14 2009 on a new defunct blog. It is the third in a series of the key learnings from LeWeb 2009 conference (Dec 9-10).
As I have written before, I attended the LeWeb Conference 2009 in Paris, and have collected my thoughts here over a collection of three »
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2nd February, 2010 - Posted by Minter Dial - 4 Comments
I am often asked what makes a social media strategy work or fail for a company or brand? What makes a social media campaign succeed is quite a vast topic. For this post, I thought I might address what I consider to be the four main causes of failure which can serve as a guideline, »
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22nd January, 2010 - Posted by Minter Dial - No Comments
Thanks to my good pal, Eric, I was switched on to Twitter 360.
What is Twitter 360 (it shows up as “Tweet 360″ on the iPhone)? It is an accessory tool for Twitter on your iPhone 3GS which provides an “augmented reality”; i.e. it takes the virtual/abstract and adds a real component.
In this case, the application »
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