Think different… be creative
Over the last two weeks, while all the attention has been focused on the Apple iPhone 6 launch, I wanted to highlight the creative on UK-based Three’s latest ads. These adverts have been running over the last few weeks in British media. There are a number of versions and formats, all lamenting an individual’s sad story and how Three’s competitors (which are named – mostly Vodafone it would seem in the selection below) wronged their client.
#HelloThree – thinkfree
The #HelloThree creative certainly got my attention. The photo is rather raw and instagram-like in quality. The lead hook is a (different) first name in bright, large letters. The ad format affords plenty of white space. The Three brand stands out nicely in the white space. In a stroke of modernity, there are no social media logos blithely advertising the existence of Facebook or Twitter, just the #hellothree hashtag. The tone of the text is distinctly casual.
Below is a set of 5 different creatives that I found in this #HelloThree series. Please do drop your thoughts about this campaign into the comments!
We heard Vodafone won’t give you a 4G SIM for the price of a 3G on, making that intense 72-hour-post-break-up-Tinder-marathon very painful. Heartless.